Persuasive Essay Abortion - Free Essay Example

Sample details Pages: 1 Words: 338 Downloads: 9 Date added: 2017/09/17 Category Health Essay Type Argumentative essay Tags: Abortion Essay Did you like this example? Persuasive Essay An abortion is defined as the termination of a pregnancy by the removal of a fetus/embryo from the uterus resulting in death. I do not see how that cannot be considered as murder. When a life is purposefully taken by another person, it is murder. There are many other options for mothers that are not ready to be mothers. Having your baby aborted is not the answer; it is just the easiest way to deal with your problem. If a mother is considering having an abortion, she can put her baby up for adoption instead. With the precautions taken for placing children, the child will be put in a home where it can grow up in a healthy and loving environment. The child will be able to live a good life and become a successful member of society. If it had been aborted the child would never have had a chance to live and love. Another option is to keep the baby. Of course sacrifices will have to be made, but the life of a child is more important than money or time. Raising a child is difficult, but there is always family and friends that are ready to help and lend a hand whenever needed. There are ways to receive an education from home or at night if that is the only way to study but also take care of a child. Abortions are selfish acts on the part of mothers. They do not want to deal with the hardships that they are faced with after becoming pregnant. I am sure they are scared, but an abortion is not the answer. Our society is always looking for the easiest, quickest way to solve a problem. This mindset is what makes abortion look so appetizing to young girls who do not know what to do with the surprise they have just received. Unfortunately this easy answer results in the death of an unborn child, defenseless against all outside forces, unable to defend its own life. Don’t waste time! Our writers will create an original "Persuasive Essay: Abortion" essay for you Create order

Essay on Response to Bitzers Rhetorical Situation

In The Rhetorical Situation, Lloyd F. Bitzer argues that what makes a situation rhetorical is similar to that which constitutes a moral action as he writes that, â€Å"an act is moral because it is an act performed in a situation of a certain kind; similarly, a work is rhetorical because it is a response to a situation of a certain kind†.(3) By defining the rhetorical situation in this way, Bitzer further contends that rhetoric is a means to altering reality. (4) It is through the use of discourse that one is capable of changing reality through thought and action. (4) Bitzer then elaborates upon the nature of a rhetorical situation by explaining that rhetorical discourse enters a situation when: providing a response to its state of affairs;†¦show more content†¦Although Bitzer continues in the third section of his essay, by outlining the general characteristics or features of a rhetorical situation, it is his discussion of sophistical rhetoric that is most interest ing. (11) He notes that a sophistic situation is one where a contrived exigence is, â€Å"asserted to be real... alleged constituents are due to error or ignorance,... and [it derives] from fantasy in which exigence, audience, and constraints may all be imaginary objects of a mind at play†. (11) He concludes that, â€Å"rhetoric is distinguished from the mere craft of persuasion which, although it is a legitimate object of scientific investigation, lacks philosophical warrant as a practical discipline†. (14) While Bitzer’s insights into how one may think about the way in which rhetorical discourse acts upon and therefore alters the reality of a situation, it is difficult to see his point in stating that the â€Å"mere craft of persuasion† lacks philosophical warrant as a practical discipline. The clearest reason it seems, is implied from the examples that Bitzer uses, none of which are theological or religious in nature, but rather the examples he pro vides are usually political. Although one is left to speculate as to what categories Bitzer would include in sophistical rhetoric (other than a play or novel), might theological and religious discourse be subsumed underShow MoreRelatedThe Young Woman s Christian Association1109 Words   |  5 Pagesmovement towards fighting domestic violence and homelessness will be based off Bitzer’s model, TARES test, narratives and argument, visual rhetoric, symmetrical and asymmetrical communication forms, as well as, ways to improve the organizations rhetoric. Bitzer’s Model Bitzer’s model is helpful in analyzing organizations because it helps determines who the rhetor is, the exigence, response type, fitting response, rhetorical audience, and constraints. The rhetors of the organization are the foundersRead MoreBitzers Rhetorical Model1168 Words   |  5 PagesHayes March 31, 2011 Bitzer’s â€Å"The Rhetorical Situation† â€Å"Penguin responses to climate change in the Southern Ocean† by Jaume Forcada and Philip N. Trathan (2009) was a study conducted to analyze and predict the migrating patterns of different species of penguins due to changes in climate. (p. 1618) Also, Forcada and Trathan investigate whether or not certain species of penguins possess phenotypic plasticity (the ability of an organism to change its phenotype in response to changes in the environment)Read MoreRhetorical Analysis Of Martin Luther King Jr s Letter From Birmingham Jail1499 Words   |  6 Pagesand rhetorical situation. When reading critically we become acquainted with these concepts therefore become better writers ourselves. While learning about rhetorical writing and composition we have analyzed Billy Collins â€Å" Commencement Address at Choate- Rosemary Hall† , Martin Luther King Jr’s â€Å"letter from Birmingham Jail† and Lloyd Bitzer’s essay on â€Å"Rhetorical Situationâ₠¬ . In this paper I will analyze and make connections between the concepts of audience, genre and rhetorical situation in connectionRead MoreJohn Franklin D. Roosevelt s The Pearl Harbor Address Essay1542 Words   |  7 Pagestraumatic or undesirable situations produce memorable speeches which guide people into action or change attitudes. Emerson’s saying suggests the best speaking and writing rises from troubling events. The quote relates to the notion in Bitzer’s essay that true rhetorical discourse occurs when a speaker addresses an audience in response to a situation in order to induce change. An example of this in a historical context is President Franklin D. Roosevelt’s Pearl Harbor Address. A response to a terrible eventRead MoreRhetorical Analysis : Rhetorical Rhetoric Essay1465 Words   |  6 Pagesof good writing requires close attention to a rhetorical situation, genre, and an audience. Writing occurs within a rhetorical situation and is made up of a speaker, a subject, an audience, and the context (genre). Each of these criteria builds on one another to make a piece of writing. The speaker or writer can choose what form of text or genre he/she wants the audience to get out of the context. Genre and the audience make up a rhetorical situation. The genre and audience both rely on each otherRead MoreMlk Jr.’S â€Å"Letter from a Birmingham Jail†1325 Words   |  6 Pagesjob in communicating the urgency of the situation without sounding personally impatient in his letter. His ability to create a sound argument without emotion makes his †Å"Letter from a Birmingham Jail† all the more provocative. However, that being said, King also does a great job of establishing pathos. Introducing his letter, King states that he is responding to claims made about his actions, showing that his letter has a direct action causing this response. He continually refers to himself as aRead MoreAnalysis Of Beyonce Knowles s The Black Essay1208 Words   |  5 PagesBlack Lives Matter is a national organization striving to rebuild the Black liberation movement; that has become vague in past years. In 2012 after Trayvon Martin’s murderer, George Zimmerman, was dismissed for his crime. This movement emerged in response to the institutionalized racism within our society. Whether it s black on black crime, police brutality or any form of ferocity actions its moral spurious. The past few months there has been a growth in police brutality, resulting in the deathsRead MoreModels of Communication7544 Words   |  31 Pagesitself b.  Ã‚  Ã‚  Ã‚   Pathos, inheres in the audience c.  Ã‚  Ã‚  Ã‚  Ã‚   Ethos, inheres in the speaker 3.  Ã‚  Ã‚  Ã‚   Bitzer’s Rhetorical Situation. Lloyd Bitzer developed described the â€Å"Rhetorical Situation,† which, while not a model, identifies some of the classical components of a communication situation (â€Å"The Rhetorical Situation,† Philosophy and Rhetoric, 1 (Winter, 1968):1-15.). Bitzer defines the â€Å"rhetorical situation† as â€Å"a complex of persons, events, objects, and relations presenting an actual or potential exigence

Elements Of A Shakespearian Tragedy Essay Research free essay sample

Elementss Of A Shakespearean Tragedy Essay, Research Paper Shakespeare wrote many calamities, which included The Tragedy of Julius Caesar. We will write a custom essay sample on Elements Of A Shakespearian Tragedy Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He chose to take an of import event in Roman history, the decease of Julius Caesar to compose a drama for the Globe Theater in 1599. The people who lived during the Renaissance were really interested in the drama and the narrative of Julius Caesar? s decease. Peoples? s positions of the drama dating from 1599 to the present may be really different and continually altering. Though the elements of Shakespeare? s calamity Julius Caesar and other Shakespearean calamities are all the same. A Shakespearean calamity is comprised of several elements ; two include a tragic hero and supernatural elements. In a calamity, the tragic hero is of high societal place. The tragic hero has a destructive defect which in bend brings about his ruin. There is much statement over who the tragic hero is in The Tragedy of Julius Caesar. Some bookmans say that the tragic hero is Julius Caesar, while others say it is Marcus Brutus. A instance can be made for both of the characters. Both Brutus and Caesar are of high societal and political position. Caesar was the dictator for life of Rome and Brutus was an honest Senator. Julius Caesar had two tragic defects. Caesar was said by Brutus to be ambitious, which led straight to his ruin # 8211 ; ? But as he was ambitious, I slew him. ? ( Act 3. Scene 2. Line 28 ) Caesar was besides chesty, he believed that he was excessively great to be harmed, Caesar said? Cowards die many times before their deceases ; the valiant neer taste decease but one time. ? ( Act 2. Scene 2. Line 34-35 ) Brutus excessively, had a tragic defect. Brutus was an dreamer, non a realist. Brutus was an optimist, he ever wanted the best for Rome. Although sometimes, Brutus couldn? t see things for what they truly are. This defect Pr evented him from doing good determinations. The supernatural elements present in the drama all foreshadow events to come. Three different characters show supernatural anticipations. The Soothsayer has an penetration of problem for Julius Caesar and he warns him # 8211 ; ? Beware the Ides of March. ? ( Act 1. Scene 2. Line 21 ) On March 15, the day of the month that Caesar was warned of, his married woman, Calphurnia had bad dreams. Calphurnia cried out in her slumber? Help Ho, they murder Caesar! ? ( Act 2. Scene 2. Line 3. ) Calphurnia knew that her dreams were a mark of what was to come. After Caesar? s decease, another occult event occurred. Marc Antony and Octavius were at war with Brutus and Cassius. Brutus was in his collapsible shelter where his ground forces was camped when the shade of Caesar appeared. During their brush Brutus asked the shade of Caesar? Why com? st 1000? ? ( Act 4.Scene 3.Line 326 ) The shade of Caesar answered, ? To state thee 1000 shalt see me at Philippi. ? ( Act 4. Scene 3. Line 327 ) During the conflicts there is a error, Pindarus, Cassius? slave, mistakes a state of affairs. Pindarus thinks that Titinius has been captured. Cassius, distraught over the information, ordered his slave to kill him in return for his freedom. Titinius found Cassius dead and killed himself. When Brutus finds both Titinius and Cassius dead he senses the shade of Caesar nowadays and says? O Julius Caesar, 1000 art mighty yet ; Thy spirit walks abroad and turns our blades in our ain proper entrails. ? ( Act 5.Scene 3.Lines 105-107 ) Of all the elements in this Shakespearean calamity, tragic heroes and supernatural elements were the most prevailing. Internal and external struggles were besides major elements in this calamity. Other readers may see the factors of this calamity in different ways, but all the elements of a calamity are present in this drama.

Freedom and Lack of Freedom free essay sample

F-redeem and lack of Freedom existed side by side in English colonies. Using examples from Pennsylvania and elsewhere demonstrate how greater freedom for some colonists meant less freedom for others. 300 to 600 words Freedom and lack of freedom co-existed in seventeenth century America because of English rule domination over Dutch rule in the colony of New York and the lack of English rule in the Pennsylvania colony.Once English rule spread to New York, it expanded the freedom of mom New Yorkers and greatly reduced the freedom of others. Pennsylvania Was the last colony to be established. William Penn wanted the colony to be free from religious prosecutions suffered in Europe. He considered the colony a Holy Experiment, which he hoped that the Quaker principles would bring equality. The developing colony of New York and Pennsylvania demonstrate how freedom and lack of freedom existed side-by-side. Freedom and lack of freedom expanded together during the seventeenth-century. We will write a custom essay sample on Freedom and Lack of Freedom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When the English came to New York, they wanted the Dutch to surrender. The Dutch surrendered and the English promised to allow and respect their religious beliefs and property hold nags of ethnic communities within the New York colony. Soon after allowing this freedom, the English began to revoke other privileges. The English took away the Dutch tradition of a woman marrying and conducting business and other affairs under their maiden name such as inheriting land or purchasing property during their marriage. Although theEnglish stated they would respect the property holdings of ethnic communities, the English introduced a restrictive attitude toward blacks. Blacks originally worked in various trades, but the reversal of the Dutch practice took away many skilled jobs from blacks. William Penn established the Pennsylvania colony with hopes of religious freedom. He did not consider the consequences. Before Pennsylvania was established, settlers who could afford to pay for their own passage were able to acquire land. Laborers were needed to cultivate the land.Indentured servants were the working class whites who could not afford passage. They volunteered their freedom for a certain amount of years and were treated like slaves until their Freedom Dues were earned. The indentured servants became free members of society. The Pennsylvania colony offered freedom to Europeans which contributed to the downfall of freedom for others. The treatment of indentured servant in Pennsylvania caused a great decline in the number of indentured servants migrating to Maryland and Virginia.Colonies began to rely greatly on slave labor. The English rule and indentured servants illustrates how freedom and lack of freedom existed side by side in English colonies. The English rule in New York took away freedom for women and blacks. In Pennsylvania there was religious freedom but the lack of indentured servants migrating to the other colonies caused the colonies to rely greatly on slavery. Pennsylvania and New York demonstrated how freedom and lack of freedom co-existed side by side.

Phobia Essays - Phobias, Specific Phobia, Social Anxiety Disorder

Phobia Phobia What is phobia? Phobia is described as an extreme, irrational fear of a specific object or situation. It is also classified as a type of anxiety disorder, since anxiety is the chief symptom experienced by the sufferer. Phobias are thought to be learned emotional responses. It is generally held that phobias occur when fear produced by an original threatening situation that is transferred to other similar situations, with the original fear often repressed or forgotten. An excessive, unreasoning fear of water, for example, may be based on a forgotten childhood experience of almost drowning. The person accordingly tries to avoid that situation in the future, a response that, while reducing anxiety in the short term, reinforces the person's association of the situation with the onset of anxiety. In today's society, everyone suffers from some type of phobia. They would fall into one of three categories: Agoraphobia, Social phobia, or specific phobia. The first category, Agoraphobia, the person suffers from irrational anxiety about being in places from which might be difficult or embarrassing. How many times have you been in a situation that made you feel uncomfortable or that you really did not want to even go because you felt under the weather? This shows that you might have this type of phobia. Social phobia is an irrational anxiety elicited by exposure to certain types of social or performance situations, also leading to avoidance behavior. Many people, in the world today, suffer from this phobia. Public speaking is the leading fear in today's society. People will go to the high extremes to get out of a speech or an event where they are the center of attention. How many times have you been nervous about giving a speech in front of your class? The last category is specific phobia. This phobia is a persistent and irrational fear in the presence of some specific stimulus which commonly elicits avoidance of that stimulus, i.e., withdrawal. This category also has many subtypes which include animal type, natural type, blood- injection- injury type, situational type, and other type. Some examples of these phobias would be: situational type is induced by a specific situation, such as public transportation, tunnels, bridges, elevators, flying, driving, or enclosed spaces. Another example would be other types. This is caused by such actions as choking, vomiting, or contracting an illness. It is easy to see that you could fit into one of those categories. In retrospect, there is a phobia for almost everything in the world today. Phobias can interfere with everyday normal activity and they cause you to be unable to concentrate and work or in some cases even function. English Essays

Kmart and Sears Merger †Summary and Analysis

Kmart and Sears Merger – Summary and Analysis Free Online Research Papers The acquisition of Sears Roebuck Co, cost to Kmart Holding Corporation $ 11 billion (Dess, Lumpkin, Eisner, Strategic Management, 211, 2008). This merger occurred for economical reasons. This merger will benefit both companies in different ways separately and as Sears Holding Company. Kmart will benefit from the planned cost sharing of several of Sears leading proprietary brands as well as present opportunities to capture significant revenue and cost synergies including merchandise and non-merchandise purchasing, distribution and other SGA expenses. Sears will be out of malls, and will benefit from Kmart’ stores locations which are in the high-income customer target of Sears. Moving out off malls means that Sears will sell some of it real estates which will bring money to the company. According to Edward S. Lampert, former chairman of Kmart and new chairman of SCH, the goal were to seek to leverage the combined strengths of Sears and Kmart to obtain greater long-term value either could have generated on a stand-alone basis. SHC will offer a wide variety of products and combining both their strong brands such as Kmart’s brands; Martha Stewart Home and Sears’s brands like Kenmore, Craftsman and Die Hard, they will compete among others. Combining two forces (even in our case where we have two weak companies) increase their merged companys market presence. Choosing from previous companies the best human resources, information technology, operations, finance, strategy lead them to a stronger organization. ¹ Based in all the above SHC will become the third largest retailer in the United States with $ 55 billion in annual revenues and 2,350 full-line and off mall stores and 1,100 specialty retail stores in the USA. Higher market shares often result in greater purchasing power over suppliers. Increased orders result in lower purchase prices for materials and services, allowing the company to be more price competitive. ² The issues SHC will face are internal and external such as organizational culture, organizational structure, organization identity, competition, trained staff, customer’s loyalty and SHC store’s design. Organizational culture is a system of shared values (what is important) and beliefs (how things work) that shape a company’s people, organizational structures and control systems to produce behavioral norms (the way we do things around here) (Dess, Lumpkin, Eisner, Strategic Management, 309, 2008). In merger there will be employees from Kmart and Sears which will share different organizational culture. And according to an AT Kearney research study; in mergers the more powerful partner imposes his culture on the less powerful one. The key to a strategic merger is to create a new organizational culture for SHC. First they need to see what the organizational culture before merger is. They can do this through an OCI which provides a picture of an organization’s operating culture in terms of the behaviors that members believe are expected or implicitly required. By guiding the way in which members approach their work and interact with one another, these â€Å"behavioral norms† determine the organization’s capacity to solve problems, adapt to change, and perform effectively.  ³ First alternative is that they can conduct a separate OCI for Kmart and Sears’s employees and decide which the best organizational culture is and apply it. The advantage is that this will not be time consuming since one part is already used to this organizational culture, the disadvantage is that there will be resistance from the employee’s of the other company since they will see this not as SHC culture but as Sears or Kmart culture (depending on which of the two company’s culture will be chosen) and they will not be willing to share common values and beliefs of another company. The other alternative which I think is the best solution is to cross results from both Kmart and Sears and take the best elements from both companies. The advantage here is that the employees will see this as SHC culture and will share these values. The new SHC culture will encourage individual identification with the organization and its new objectives (Dess, Lumpkin, Eisner, Strategic Management, 309, 2008). This is important because people should start to cooperate; they are not competitors, not anymore. Organizational structure refers to the formalized patterns of interactions that link a firm’s tasks, technologies and people. Structures help to ensure that resources are used effectively in accomplishing an organization’s mission (Dess, Lumpkin, Eisner, Strategic Management, 340, 2008). Since SHC is a new company there should be applied a new structure. I think the best structure in this case is a Matrix structure. Since SHC will operate under at least six different formats and since there were past problems related to the organization’s identity and image, the Matrix structure will keep them in contact and through continuous communication between the ‘’directors of stores’’ they can manage to combine their changes and so keep uniform corporate image and identity. The advantages of this structure are that it: Increases market responsiveness through collaboration and synergies among professional colleagues, allow more efficient utilization of resources, improves flexibility, coordination and communication, increases professional development through a broader range of responsibility. The disadvantages are that: the dual-reporting relationship can result in uncertainty regarding accountability, intense power struggles may lead to increased levels of conflict, working relationships may be more complicated and human resources duplicated and excessive reliance on group processes and teamwork may impede timely decision making (Dess, Lumpkin, Eisner, Strategic Management, 350, 2008). Even after the merger both companies will continue to operate separately under their respective names. And as I mentioned above this is not the right thing to do, because there should not be anymore Kmart or Sears. The quicker they manage to change their previous identity into Sears Holding Company, the better. Buyers need to see that this merger brought changes and the reason they were not preferred from them, are being improved into this new company. As longer they continue to act as Kmart as Sears the more difficult will be for them to be seen as SHC. They need to have ‘’one’’ identity and show improvements and finally get some attention, people must perceive SHC as a new company but which still have the good quality (their brand names are preferred from the clients) and low prices and which continue to improve; they cant effort anymore to be seen as ‘’second hand’’ store. Kmart was placed as a discount store and Sears as a department store. SHC must be placed as a discount store since department stores are not longer liked from customers. Before the merger Kmart was competing against a low-price Wal-mart and a high-style Target and Sears against Home Depot and Lowe. Also as SHC they have to compete against Kmart and Sears as they was and change the way people sees them, and through their past experience try to not make the same mistakes and improve their products. Now as SHC they have to decide against whom they want to compete. Who is more important? They definitely can’t compete against Wal-Mart which is from several years the largest US Corporation. The best move is to compete against Target and Lowe’s who are more easily to compete. They can take advantage of the good allocation of Kmart stores in key urban and high density suburban markets with high-income customers and far from these 2 competitors. They also can fill areas that are overlooked from the others. There are 3 types of competitive advantage: overall cost leadership, which is based on creating low-cost position, which means that SHC must also be able to manage the relationship throughout the value chain and lower costs throughout the entire chain. (Dess, Lumpkin, Eisner, Strategic Management, 156, 2008) The advantage here is that SHC will increase sales but due to cut costs in operating expenses the companies operations will become weaker, and if they offer low prices means they will compete directly with Wal-mart which is a leader in low-prices, and SHC can’t afford such direct competition with them. Then there is differentiation which means that SHC must launch in the market products there are unique and valued, and the price is not an issue since because of the high quality customers will pay more. The disadvantages here are that: SHC a merger company of Kmart and Sears can not be easily perceived by customers as a high-quality company and the high prices they will offer will push the customers away. And there is a focus strategy where the company can gain competitive advantage through a combination of low cost and differentiation. This I think is the best strategy since they can compete through their strong brand such as Martha Stewart, Kenmore, Craftsman and Die Hard, which are perceived very well from customers, against Target which is known for the high-style provided, and with low-cost they can compete against Lowe’s. They need also to attract more brands. Both companies had problems with human resources. SHC must recruit talented people-employees at all levels with the proper sets of skills and capabilities coupled with the right values and attitudes. Such skills and attitudes must be continually developed, strengthened and reinforced and each employee must be motivated and his efforts focused on the organization’s goals and objectives (Dess, Lumpkin, Eisner, Strategic Management, 119, 2008). They need to find and train people who are identified with company’s mission and values, and whom trying to achieve their personal goals, achieve also the company’s goals. There will be also lay-offs which SHC need to manage well. Because there will be people affected by this and the biggest mistake companies do is that they focus in the fired people and how to make them feel better through compensations or explanations of the style ‘’ you are a good manager, is not your fault’’ and forget that they should focus in the remaining employees which is their primary resource. The remaining people will be demotivated because of the large number of firings and think they can be next, so this process is crucible; CEO must talk to them, tell them the truth about the situation, explain them the reasons why they fired their colleagues, motivate them and show them that SHC counts on them and that they are part of the merge process which will be a difficult one and there will be a lot of stress. SHC need to keep the remaining staff motivated in order to share the same vision and mission of the company. The most important part of the remaining employees is the former high level managers, who probably will loose their previous positions and need to work in lower positions. So, this is the part there could resist more to the changes and maybe the part where the attention of SHC should be concentrated. Another issue to be solved for SHC is customers. SHC should focus primarily on them and then in profit maximization, which will come if they are able to fill the customer’s need for good quality, competitive prices, service, time and possibility to easily reach them. Marketing should try to anticipate needs and has customer satisfaction as its primary goal. They need to do surveys to see how people perceived them as Kmart and Sears and what they are expecting from SHC. The design of their stores is keeping customers away because they see the stores as old, not attractive and with a cheap design. SHC stores are what people see in first place, and in order for someone to enter the store they need to redesign its ambient. From the internal design people will see that there are being changes in SHC, and this will help SHC being separated from the previous Kmart and Sears. To conclude SHC should do post merger monitoring, and if there are needed additional changes to enhance results do them. References:  ¹  ² investopedia.com/articles/stocks/07/drive_stock_price.asp  ³ humansynergistics.com/products/oci.aspx Research Papers on Kmart and Sears Merger - Summary and AnalysisAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperThe Project Managment Office SystemTwilight of the UAWMarketing of Lifeboy Soap A Unilever ProductIncorporating Risk and Uncertainty Factor in CapitalDefinition of Export QuotasHip-Hop is ArtAssess the importance of Nationalism 1815-1850 EuropeBionic Assembly System: A New Concept of Self

Marketing Game Report Essay Example | Topics and Well Written Essays - 1000 words

Marketing Game Report - Essay Example Hence the product features were enhanced to meet the needs of these users, by investing highly on research and development. Since Voice X had set its focus on these three target segments, the marketing mix was designed for all the periods with the requirements of these three segments in mind, with minimum variations. The price was not changed for a long time after the second period, in order to provide a value added, feature rich product to the target segments and to overrun the price competition from the other brands (see figure 4). The main strategy followed was to generate high revenue by focussing on the premium segments. As the market share in the other segments were being taken up by competitors, initiatives were taken in the fifth period to focus on distribution in channel 2, so as to capture a part of the student market. Also additional sales resources were put into force in channel 2, to take up the interested market. A part of the rationale for choosing this distribution strategy was that about one-third of the high end consumers shopped through Channel 2. After the decline of sales in the fifth and sixth periods, a focussed strategy was adopted to regain the market share and to reap profits, by targeting the Managerial segment by tailoring the product and the distribution strategies to meet their requirements. High spending behaviour of the managerial segment and their preference for quality of service were the rationale behind this decision. This change in the strategy proved fruitful and Voice X re-positioned itself as a Premium product and gained its market share of sales. This strategy if followed for the next few periods, will put Voice X in a better financial position to start a new low priced product with minimum features to capture the low spending segments and become the market leader for this